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Select Brands Licenses with Toastmaster for Small Electrics


Posted on September 6, 2012 by HFN Staff

KANSAS CITY, Kan.-Select Brands has reached a license agreement with Toastmaster Corp. for a line of small electrics under the iconic Toastmaster brand.

According to Bill Endres, founder and president of Select Brands, the first product launch under the agreement will take place by the first quarter of 2013. Endres was not specific as to what the product would be, except to say that it would be "an innovative product launch under the Toastmaster flag."

Toastmaster dates back to 1921, with its debut of the first automatic electric toaster for home use. "The Toastmaster name is synonymous with quality, value and the American way of life," Endres said.