Keurig Coffeemaker Named Brand of the Year in Harris Poll
READING, Mass.-The Keurig-branded single-cup coffeemaker platform was named Brand of the Year in the 2012 Harris Poll EquiTrend Equity Study.
The study is an annual assessment of brand health, involving a survey of thousands of U.S. consumers about their brand perceptions. The participants gave Keurig the highest ranking in the coffeemaker category based on their perceptions of familiarity, quality and purchase consideration.
Michelle Stacy, president of the Keurig business unit of parent company Green Mountain Coffee Roasters, said, "The Keurig brand truly connects with consumers by offering choice, quality, convenience and simplicity in their everyday lives."