Sure Fit Purchases Patio Armor Brand
Posted on November 30, 2011 by
NEW YORK-Sure Fit has acquired the assets of the Patio Armor brand of covers for patio furniture, barbecue grills and other outdoor products from Trilink Global.
Financial terms of the deal were not disclosed. Hugh Rovit, Sure Fit's CEO, said the acquisition "will immediately strengthen our portfolio of solution-oriented covering products for the home. This acquisition is an excellent fit with our stated growth strategy to expand our category leadership position through both organic means as well as synergistic, bolt-on acquisitions that (a) expand our product line with complementary brands and categories, (b) increase and extend our market penetration and (c) provide for sourcing, operational and distribution synergies."
As part of the deal, Tom Atchison, director of sales for Trilink, has joined Sure Fit as vice president of sales-outdoor division.