Kingsdown Partners with South Korean Mattress Vendor
MEBANE, N.C.-Kingsdown has formed a licensing partnership with Navijam, Inc., a South Korean mattress manufacturer, for the manufacturing and importing of Kingsdown mattress into that nation.
Founded in 2011, Navijam will now produce a full suite of Kingsdown family brands and use Kingsdown's patented BedMatch bedding selection system. This is Kingsdown's first manufacturing partnership with a South Korean company; Kingsdown had exported its products to that nation for years, according to a company statement.
"As Kingsdown continues to expand, we have seen great success and growth abroad through developing partnerships with foreign licensees," said Frank Hood, Kingsdown's president and CEO. "Looking to grow our brand in South Korea, we are confident that Navijam Inc. is the right match for Kingsdown, and are thrilled and eager to begin this mutually beneficial partnership."