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Sensio Debuts Skinnygirl by Bella Brand

The Skinnygirl by Bella BlenderThe Skinnygirl by Bella Blender

NEW YORK-Sensio is launching the Skinnygirl by Bella brand of small kitchen appliances in a co-branding effort with Bethenny Frankel, the chef, author and television star.

The new collection will launch with the Skinnygirl by Bella 700 Watt Personal Extraction Blender, which is scheduled to be featured on QVC on Nov. 9, during the broadcast of "In the Kitchen with David," according to a joint statement from Sensio and Frankel. It will available for $79.99, while supplies last, through qvc.com, the QVC applications or by calling 800-345-1515. A second product, the Skinnygirl by Bella Personal Blender at $24.99, is slated to debut later.

Shae Hong, CEO of Sensio, said, "Skinny girl is a great fit for our portfolio of quality products with esthetic appeal and strong features."