Tag Archives: Serta

Serta to Launch Campaign for iComfort Line

Serta iComfort

HOFFMAN ESTATES, Ill.-Serta will debut a new advertising effort for its iComfort mattress collection tomorrow. Called “Always Comfortable,” the campaign will include television advertising spots and social-media promotions. In addition, the company will introduce testimonial films online that will highlight real consumer experiences with iComfort. The intent, according to a Serta statement, is to communicateMore »

Ares, Serta and Simmons Parent, Launches IPO

Ares Management

NEW YORK-Ares Management, one of the parent companies of mattress manufacturers Serta and Simmons and of retailer Neiman Marcus, has begun an initial public offering, according to a filing with the U.S. Securities and Exchange Commission. The filing did not specify how many shares are in the IPO, or the price per share, nor didMore »

Home Furnishings Group Offers Networking Opportunities in High Point

Next Generation NOW

HIGH POINT, N.C.-The North American Home Furnishings Association (NAHFA) will host several Next Generation Now networking and educational opportunities at the April High Point Market. On Sunday, April 6, the Association invites young professionals to a Lunch with Leaders, with appointments available between 11:30 a.m. and 1:30 p.m. Marty Melcher, group vice president of sales,More »

Neiman Marcus Sold to Ares, Canada Pension Plan Investment Board

Neiman_Marcus_flagship_store_-_sign

TORONTO-Ares Management, co-owner of mattress manufacturers Serta and Simmons, has allied with the Canada Pension Plan Investment Board (CPPIB) to acquire Neiman Marcus Group from private-equity firms TPG Capital and Warburg Pincus for $6 billion. Under the terms of the deal, Ares and CPPIB will hold an equal interest in Neiman Marcus, and the retailer’sMore »