Seletti Teams with Diesel on Accessories
Posted on March 26, 2014 by
Seletti's Diesel accessories
MILAN, Italy-Fashion lifestyle brand Diesel and Seletti, the Italian home furnishings brand, are collaborating on a new home accessories line.
The first Diesel Living with Seletti collection is expected to launch with a special preview at Milan Salone del Mobile in April, while the full collection will be presented at Paris Maison & Objet in September.
Andrea Rosso, creative director of Diesel Licenses, said, "Working with Stefano [Seletti] and his team was natural; there are many values we have in common, such as passion, creativity, and the ironic approach we share. This partnership represents another important step in our approach to the home collection--we want to develop something fresh, never seen before, with our distinctive personality fused into it."
Stefano Seletti, Seletti Holder and art director, said "The collaboration with Diesel was born in a very spontaneous way. If I could imagine my brand in the fashion sphere I'm sure it would look like Diesel."
The Diesel Living collection includes partnerships with Moroso for furniture, Foscarini for lighting, Scavolini for the Diesel Social Kitchen and Zucchi for textiles. The collection is distributed worldwide and is available in leading department stores and premium design stores, as well as in partners' and Diesel retail stores.