Pottery Barn Kids Launches New Blog
SAN FRANCISCO-Pottery Barn Kids has created a new blog called Building Blocks, the goal of which is to "bring to life the Pottery Barn Kids design and decor vision for consumers."
Building Blocks offers a mix of content, refreshed daily, that includes ideas and how-to's across four channels, including Clubhouse, which offers news about store events and new products; Home Chic Home, which offers inspiration from the Pottery Barn Kids design team, as well as home decor trends and how-to's; Cakes + Confetti, which presents party ideas including themed decor, recipes and games; and Creation Station, a mix of kid-friendly crafts, family activities and do-it-yourself projects.
"Building Blocks allows us to share the creative and whimsical energy of Pottery Barn Kids in a truly original and engaging way," said Sandra Stangl, president of Pottery Barn, Pottery Barn Kids and PBteen. "As an authority on child and family-friendly design and decor, we're passionate about inspiring our customers with simple ways to put creative touches on their daily activities, and are thrilled to offer this new platform to do so."