Tag Archives: Pinterest

IHA to Target Consumers

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ROSEMONT, Ill.–The International Housewares Association plans to unveil a consumer brand, along with a new website, to help facilitate interest in the category and ultimately spark sales for its members. IHA executives told HFN that the brand name and website will be announced next month. The website is expected to be up and running byMore »

Kohl’s Keys on “Yes” in New Campaign

Kohls YES

MENOMONEE FALLS, Wis.-Kohl’s has debuted a new branding campaign centering on the word “Yes”—“a philosophy that has been part of the company’s DNA for decades,” according to a Kohl’s statement. The campaign includes television commercials which began running yesterday. It also encompasses in-store materials and visuals on the company’s website (kohls.com) and throughout all broadcast,More »

The Container Store Offers Bridal Shower Guide

The Container Store

DALLAS–The Container Store has launched a Bridal Shower Guide that offers tips, ideas and inspiration for the “ultimate, organized shower.” With the introduction of the guide, the retailer also kicks off a monthly contest where brides can win a $1,000 Store More Card, by creating a Pinterest Board called “The Organized Shower.” The guide isMore »

There’s Nothing Generic About Somerton Dwelling

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By Duke Ratliff Rita Ho-Bezzola, the CEO of Somerton Dwelling, is not the average furniture industry executive. She grew up in the business, helping out in the furniture factory her parents founded in Dongguan City in southern China. Now, she’s overseeing the rebranding of the company. In addition, she’s a classically trained pianist; she ownsMore »

Safavieh Launches Dream Rooms Microsite and Marketing Campaign

Safavieh Country Manor

PORT WASHINGTON, N.Y.–Safavieh has launched a microsite, www.safavieh.com/dreamrooms, which features 10 curated lifestyle room photos, all furnished in Safavieh furniture, rugs and decorative accessories. The site targets consumers and offers them inspiration for home decorating, as well as product information. Based on consumer decorating preferences, Safavieh’s Dream Room designs fall into 10 themes: Suburban Exotic,More »

Dallas Market Center Reaches 15,000 Facebook “Likes”

DMC Facebook

DALLAS–The Facebook page of Dallas Market Center has reached more than 15,000 “likes.” DMC uses the page to serve as a resource for buyers, exhibitors and industry fans, sharing trends, showcasing product offerings, exchanging ideas and more. “Watching our social networking program flourish has been incredible,” said Meredith Hite, vice president, corporate communications, Dallas MarketMore »

New Multi-Platform Ad Campaign for Lenox

Lenox Video Andrea Correale

BRISTOL, Pa.-Lenox has launched a multi-platform advertising campaign that centers on entertaining at home with personal style. Positioned as “Where Entertaining is @,” the campaign, through print and digital vehicles, intends to promote Lenox as a one-stop shopping and gift resource for consumers. It includes how-to videos, expert tips, recipes and “unique product suggestions gearedMore »

Target Launches “My Kind of Holiday” Campaign

Target

MINNEAPOLIS-Target has unveiled a marketing campaign called “My Kind of Holiday,” which will extend across broadcast, radio, in-store catalogs, digital and social media. The campaign includes an extended Holiday Price Match policy, a new store pickup program, social-media integrations and what the retailer termed “top gifts” for the family in its statement about the program.More »