Tag Archives: Perry Reynolds

IHA Realigns Marketing; Eyeing Consumers

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ROSEMONT, Ill.–As part of its recently completed strategic plan, “Vision 2020,” the International Housewares Association will start marketing the category to consumers, particularly with efforts through social media. At the same time, the association has realigned its staff resources to execute the plan. Derek Miller, formerly vice president, international, will now head show marketing effortsMore »