PBteen to Open Five Pop-Ups
SAN FRANCISCO-PBteen plans to open five pop-up stores in the Durham, N.C.; Cincinnati; Edina, Minn.; Houston and Miami areas this October and November.
The five PBteen pop-up stores will open with the new holiday 2012 collection, including gadgets for guys and girls, fur-inspired bedding and lounge seating, jewelry and beauty storage and accessories, as well as the recently launched Burton home collection.
"I am proud to announce PBteen's expansion this holiday season," said Laura Alber, president and CEO of parent company Williams-Sonoma, Inc. "We look forward to engaging with our customers in these five communities and are thrilled to give them a first-hand look at the quality and uniqueness of our PBteen products."
Each pop-up will be anchored around a PBteen Design Lab where teens and their parents can create a personalized room electronically on a computer monitor and quickly see it come to life on a television screen overhead. Customers in the new pop-up store regions who are among the first 250 to visit the store on opening day have a chance to win one of five $250 PBteen gift cards.