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Oneida Cookware to Debut

Robinson Home Products to expand its kitchenware portfolio with the new branded line
Posted on September 24, 2015 by Andrea Lillo

OneidaRedCookware2015A new Oneida 12-piece forged aluminum set
BUFFALO, N.Y.-Leveraging the long history of the Oneida brand, Robinson Home Products has debuted Oneida cookware, a collection of more than 20 high-quality cookware sets.

The collection includes a range of materials, such as tri-ply stainless steel—including one set with a copper core—hard-anodized aluminum nonstick and forged aluminum, along with such design features as colander glass lids and capacity measure marks.

The collection’s multichannel MAP pricing strategy hits a range of customers, from mass market to premium retailers. Retails for the cookware sets will range from $99.99 for a 10-piece aluminum set with ceramic nonstick interior to $249.99 for a 12-piece stainless steel tri-ply set. The company said that all items within the sets are fully functional; no filler pieces have been added to supplement set size. Additional open stock items will be available, ranging in price from $14.99 to $69.99.

“Oneida cookware is an integral part of the product mix and the next natural step in brand growth. With Oneida’s strong leadership position in flatware and growing market share in tools, gadgets and cutlery, cookware will fit effortlessly within the brand’s offerings,” said Barbara Alonge, business director of cookware, bakeware and cutlery for Robinson Home Products. “The new Oneida cookware combines a trusted recipe of brand recognition, quality craftsmanship and competitive price points that stand out in today’s saturated market.”

Oneida dates back to 1880, and is now one of the world’s largest producers of flatware and tabletop products.