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Newcomers in New York Ready for Tabletop Market

Forty One MadisonNEW YORK-Four tabletop brands – The Godinger Group, Home Essentials and Beyond, Juliska and WMF Americas –will open new showrooms at Forty One Madison in time for the New York Tabletop Market next month. The show takes place April 14-17.

The entire 27th floor will house Godinger and Home Essentials. The former will present Godinger Silver Art-labeled products as well as the entire range of brands and goods in its portfolio, including Ceska, Philip Whitney Ltd., Ricci Argentieri and Studio Silversmiths.

“We’re excited to add another full floor dedicated to the tabletop industry,” said Laurie Burns, Forty One Madison senior vice president and director, who said conventional offices had occupied this story of the building since its opening in 1974. “We’re especially excited to welcome to Forty One such key industry destination resources as Godinger and Home Essentials, We are also very excited to see the debut showrooms of renowned brands Juliska and WMF. With incredible new products being showcased throughout the entire Market and a strong schedule of events, the April show is shaping up to be a must-attend event.”

Juliska’s 1,500-square-foot showroom is on the 17th floor. David Gooding, CEO, who founded Juliska with his wife Capucine, said in a release from Forty One Madison, “We are thrilled to debut our new showroom at the April New York Tabletop Market … Juliska’s permanent showroom will be significant to the growth of our key accounts sales team and trade business. The showroom, a shop-in-shop concept, will reflect the brand’s European roots and design-centric vision.”

WMF Americas has taken over a 1,200-square-foot space on the 15th floor where it will display its flatware, cookware and kitchen utensils along with bakeware under its Kaiser brand and cookware under the Silit brand. “Our goal in moving into Forty One Madison was to set down roots in the epicenter of North American commerce – New York – and let the retail world know we’ve reinvigorated the brand,” said Deborah Corrado, president of WMF Americas. “This showroom opening signifies the global rebranding of WMF.”

Also at Market, the wraps come off a major renovation of the 16th floor and a makeover that has resulted in double the showroom space for L’Objet. The redo of this floor also has allowed Bormioli Rocco to consolidate its offices with its showroom location, according to the building. And Homer Laughlin now has modern glass fronts for each of the spaces housing its consumer and hotel divisions.

The influences and impact of the wedding market on tabletop sales will be a focus of a breakfast seminar planned for Wednesday, April 15 at 8:30 a.m. Headlining the panel, which will take on the topic “Terms of Engagement: Capturing The Registries of Millennial Brides & Grooms,” are Amanda Allen, founder of the online gift registry service NewlyWish, Anne Chertoff, a longtime wedding expert and journalist, and Amy Wilkins, group publisher of Martha Stewart Weddings.