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Mud Pie Hires Manager for Independent Channel

Betsey EastmanBetsey Eastman
STONE MOUNTAIN, Ga.-Giftware maker Mud Pie has named Betsey Eastman independent channel sales and marketing manager. In this newly created position, Eastman will oversee the development and training of Mud Pie’s sales support team and customer service representatives. She will also serve as the primary liaison with the OneCoast organization to deliver targeted product training and launch strategies for the Living and Kids divisions.

Eastman reports to Fred Pannek, president of Mud Pie. Pannek said Eastman has more than 25 years of experience in sales and customer service.  “Betsey has been a strategic sales leader across multiple sectors including the airline and telecommunications industries. In her previous roles with Delta Airlines and BellSouth, Betsey has identified and prioritized sales and communication strategies and created the training tools to support the growth of new business,” he said.