Bloggers Give Boost to Mud Pie Social Media Campaign
STONE MOUNTAIN, Ga.-Five popular bloggers are collaborating with gift maker Mud Pie on the company's new social media campaign.
Through Mud Pie's online ambassador program, which began with the start of the 2104 holiday shopping season, the bloggers serve as an additional Mud Pie resource for specialty retailers and department stores, helping spot new trends in gift products and providing insights that will help promote Mud Pie merchandise, Mud Pie said. The blog partners, via their online posts, will share news of what's hot in gifting, entertaining and style, and encourage their respective social media audiences to consider Mud Pie's products.
Participating bloggers include Emily Ley of Joy & Simplicity, Jessica Fisher of Life as Mom, Courtney Whitmore of Pizzazzerie, Lynzy Coughlin of Sparkling Footsteps and Julia Ryan of Creating a Life of Style.
"We believe in giving our loyal retailers and shoppers every opportunity to benefit from expert opinions--in this case, from some of the respected trendsetters whose popular blogs have a flair for connecting with their audiences about common areas of interest, such as creative, affordably priced items for the home and family," said Fred Pannek, president of Mud Pie. "We're leveraging the power and insights of these astute blog partners to help retailers identify emerging trends and inform consumers about where they can find these imaginative products."
Each of the blog ambassadors is considered a leading influencer in at least one of Mud Pie's key gift categories--lifestyle, entertaining, fashion and family, according to Pannek. During both the holiday and spring stages, posts by the Mud Pie ambassadors will include a sweepstakes for consumers, with multiple points of entry tied to participating retailers.