Tag Archives: Millennials

Pondering Millennials

Duke_Ratliff

By Duke Ratliff Call them a marketer’s dream—or nightmare—the consumer segment dubbed “millennials” (consumers aged 18-34) is starting to make its presence felt in the home furnishings industry. Attention-getting products targeting millennials have been seen at every trade show this year. These items are usually inventive, colorful or unusual in some way—perfectly reflecting the quirky,More »

AIMsights Picks Top 10 in Housewares

AIMsights Group

CHICAGO-The AIMsights Group, a market research company, has identified 10 housewares products shown at the recent International Home + Housewares Show that it thinks will appeal to both Millennials and Baby Boomers. The products, said AIMsights, reflect what it calls “ping pong branding,” or the sharing of brand preferences and product recommendations, back-and-forth, from oneMore »

Educational Events, Expanded Merchandise Offerings in Dallas

Dallas Market Center

DALLAS–Presentations on Millennials, cooking demonstrations and expanded merchandise offerings are on tap for Dallas Market Center’s Total Home & Gift Market, June 18-24. Educational opportunities include the presentation “Y-Size Your Business: How Gen Y Employees and Customers Can Grow Your Business.” Given by Jason Dorsey, a leading generational speaker, best-selling author and expert in MillennialMore »

Housewares Veterans Launch Market Research Firm

Robin Albing

FLEMINGTON, N.J.–Market research firms Albing International Marketing and Marsha Everton LLC have partnered to create The AIMsights Group. AIMsights is a marketing consulting firm dedicated to helping companies market and sell to Millennials and Baby Boomers. Through research, analysis, strategic planning services and business tools, AIMsights helps companies identify and profitably market to these twoMore »

In the Public Eye

Duke Ratliff

Remember the ’80s song “Somebody’s Watching Me?” The lyrics for the Michael Jackson-like ditty went: “I always feel like somebody’s watching me.” Well, I nominate that almost-forgotten tune to be the song of summer 2013 for decision makers of all shapes and sizes. If recent events are any indication, if it feels like somebody isMore »