ELK's Dimond Lighting and Lazy Susan to Merge
NESQUEHONING, Pa.-Two of ELK Group International's brands--Dimond Lighting and Lazy Susan--will begin the transition into a single brand called Dimond Home. The move will combine the strengths of both companies to become a single-source provider of designer lighting, home decor and accent furniture, ELK said in a statement.
Eventually, the two brands will have consolidated showrooms and catalog. ELK acquired Lazy Susan a year ago and debuted Dimond Lighting five years ago.
"As an innovative accent furniture, accessory and lighting company, Dimond Home will focus on creating eclectic home collections, inventively mixing modern and traditional design elements," said Darrell Gardner, head of furniture and accessories design at ELK Group International. "One of the company's greatest points of distinction will be pairing uncommon materials to create visually exciting pieces with strong roots in the natural beauty of organics."