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La Cafetière: Steeping in Innovation

Since acquiring the La Cafetière brand of tea and coffee accessories one year ago, Lifetime Brands said it is applying its expertise and core competencies to the brand to boost its breadth of its assortment and innovate with new products.
Posted on March 26, 2015 by Allison Zisko

lacafetiereboothLa Cafetière’s booth in Chicago
NEW YORK-Since acquiring the La Cafetière brand of tea and coffee accessories one year ago, Lifetime Brands said it is applying its expertise and core competencies to the brand to boost its breadth of its assortment and innovate with new products.

“What we bring to this category is expertise and understanding from the ground up,” said Lifetime executive Allison Hickey.

Efforts were evident at the International Home + Housewares Show in Chicago earlier this month. Noting that the category seemed a little “stale” in terms of looks and newness, Hickey showed off the newest products that featured copper accents and mixed materials. It also introduced an easy-clean technology to some of its products, such as the French press, which can be challenging to clean. La Cafetière’s newest iteration unscrews at the bottom. Also new in the assortment are stoneware filters for pour-over-coffee makers, a growing trend in the coffee segment. Tea- and hot chocolate-related products are also on the company’s radar, Hickey said.