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Keurig Expands into Soup

Partnership with the Campbell Soup Company marks Keurig’s first expansion beyond beverages
Posted on September 10, 2015 by David Gill

KeurigCampbellSoupCampbell’s Fresh-Brewed Soup
WATERBURY, Vt.-Keurig is launching Campbell’s Soup K-Cup pods under a new partnership with the Campbell Soup Company that enables consumers to make soup in their coffee maker.

“Launching Campbell’s into the Keurig hot system marks a milestone as our first expansion beyond beverages,” said Mark Wood, chief business development and partners officer for Keurig. “We are thrilled to offer consumers the ability to brew soup in their Keurig brewer, and the opportunity to use their brewer on more occasions throughout the day.”

Initially, two soup varieties will be available, Homestyle Chicken Broth & Noodle Soup Mix or Southwest Style Chicken Broth & Noodle Soup Mix.

“Campbell’s Fresh-Brewed Soup varieties are packed with taste and provide a new, convenient way for consumers to enjoy soup,” said Michael Goodman, marketing director, innovation, Campbell Soup. “We know more than 80 percent of people who buy Keurig pods also buy Campbell’s soup, so bringing together two products people love in one handy kit is a winning idea.”

Campbell’s Fresh-Brewed Soup Kits are available in eight-count boxes on Keurig.com/campbells-soup. Each kit includes one noodle packet and one broth K-Cup pod. In addition to launching on Keurig.com, Campbell’s Fresh-Brewed Soup Kits are also available in grocery and club stores and Amazon.com, the company said.