West Elm to Launch Kate Spade Saturday Home Collection
Furniture, bedding, rugs and home accessories will be part of the collaboration.
NEW YORK-West Elm and Kate Spade Saturday, a kate spade new york sister brand, will launch an exclusive collaboration early next year that will include a collection of furniture, bedding, rugs and home accessories. The Kate Spade Saturday + West Elm collection is Kate Spade Saturday's first home collaboration and will be available in West Elm stores in the U.S. and Canada and on westelm.com in early January.
The collection brings many of Kate Spade Saturday's most popular prints into the home on brightly patterned bedding, graphic rugs, wall art and pop accessories. The partnership will be supported with a cross-channel marketing campaign that includes print advertising, social activations featuring key influencers and bloggers, launch celebrations and retail gifts with purchase at all West Elm stores throughout the month of February.
"We worked closely with the Kate Spade Saturday team to design a collection that embodies the signature aesthetics of both brands," said West Elm's creative director, Vanessa Holden.
"We are thrilled to be able to extend the Kate Spade Saturday sense of fun into the home in a much larger way," said Kyle Andrew, senior vice president and brand director of Kate Spade Saturday. "West Elm is the perfect brand partner for translating the Kate Spade Saturday spirit into modern home design. Fans of both brands will recognize the iconic prints and playful color palettes of Kate Spade Saturday executed on West Elm's modern, mid-century inspired furniture pieces and handwoven textiles."
Among the new products will be a complete collection of bedding designed with bright, colorful hues and patterns; pillows designed for the bed or the sofa; rugs and poufs combining jute with pops of neon; colorful and graphic wall art including Kate Spade Saturday's signature yellow and graphic black and white print; and a globe desk and floor lamp.
The first Kate Spade Saturday store opened in March 2013 in Tokyo, followed by five more stores throughout Japan. The brand launched in the United States exclusively online at Saturday.com in spring 2013, and has since opened stores in New York, Los Angeles, Houston, Honolulu, Boston, Washington, D.C., and Singapore.