Keurig Partners with illy on K-Cup Pods
Posted on August 27, 2015 by
WATERBURY, Mass.-Keurig Green Mountain and Illycaffé have reached a multiyear agreement to produce K-Cup pods with illy blend coffee and market them in the United States and Canada. The financial terms of the agreement were not disclosed.
A limited-distribution launch is slated for this fall, and availability is planned to expand in 2016. Each illy K-Cup will offer the brand’s blend of nine Arabica beans sourced from around the world through direct trade, according to the principles of sustained development.
“With such a rich brand heritage and super-premium coffee, illy provides just the kind of experience Keurig fans love to discover and enjoy,” said Mark Wood, chief product officer for hot systems at Keurig. “Offering illy for K-Cup pods combines our passion for coffee and our deep commitment to deliver quality with the convenience and consistency expected from Keurig brewed beverages.”