Peking Handicraft to Launch Jessica Simpson Bedding Line
LOS ANGELES--Peking Handicraft has reached an agreement with the Jessica Simpson Collection to debut a full collection of bedding and home decor designed by the entertainer.
The line will include comforter sets and duvets, embroidered quilts and bedspreads, and accessories such as decorative pillows, bed skirts, Euro shams, throws and window treatments. Sheet sets and basic bedding will also be part of the collection. It will make its first appearance at next week's New York Home Fashions Market, and is targeted to appear at retail in fall 2014 at better department and specialty stores.
The designs in the collection will pair Bohemian prints, florals and soft ruffles with neutral textures and chambray. Mark Grand, Peking Handicrafts' president, said, "Jessica Simpson has the uncanny ability to build and maintain a unique emotional connection with the American public."
Currently, the Jessica Simpson Collection spans 30 product categories, including footwear, jeanswear, sportswear, dresses, swimwear, intimates, handbags, accessories, luggage, maternity apparel and a girls' collection.