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Target Forms Digital Advisory Council


Posted on May 28, 2014 by HFN Staff

TargetMINNEAPOLIS-Seeking to accelerate its omnichannel strategy, Target has created a Digital Advisory Council, consisting of technology industry executives who will help guide the retailer accelerate its digital transformation.

The group consists of Ajay Agarwal, managing director of Bain Capital Ventures; Amy Chang, CEO and co-founder of Accompani and former leader of Google Analytics; Roger Liew, chief technology officer of Orbitz Worldwide; and Sam Yagan, CEO of the Match Group and CEO and founder of OkCupid. A Target statement said the council will explore new ways to leverage technology to enhance the shopper experience both in stores and online. They will meet quarterly as a group with Casey Carl, Target's president of omnichannel, and others in the company involved with its omnichannel strategies.

Carl said, "This new group is bringing their tremendous talents and experience to help guide Target's strategies and tactics. They're also providing fresh, disruptive ideas that will help us re-invent the Target run for tomorrow's guests."