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Ideeli Revamps Website

Posted on February 26, 2014 by HFN Staff

ideeli Gains $30 Million Fundingideeli Gains $30 Million Funding

NEW YORK-Flash-sale website Ideeli.com, which was recently acquired by Groupon, has unveiled a newly redesigned website with all new design and navigation to make it easier for customers to shop its collection of fashion, apparel and home decor deals.

"Now that we've officially joined the Groupon family and broadened our reach, it's a great time to refresh the website and put our best foot forward," said Ideeli CEO Stefan Pepe. "And our new look and feel will soon showcase a slew of new spring offerings."

Enhancements include a refreshed logo and large feature image at the top of the home page, more color and lifestyle images and the ability to better focus on brands.