Walmart Promises “Easier” Shopping for the Holidays
Posted on October 30, 2015 by
BENTONVILLE, Ark.-Walmart is centering its holiday strategy on the tag “easier shopping every day,” according to a statement from the mass merchant.
The promise includes lower prices and greater convenience for shoppers. Beginning on Nov. 1, the company will provide eight weeks of “deep savings” with more price rollbacks that will last at least 90 days, along with fewer “this weekend only” price offers. It will also offer mobile check in, whereby customers can check in using their mobile phone when they arrive to pick up their online order.
Shoppers will also be able to scan items in store to build a “wish list” or search for someone else’s list by using the Walmart app. Walmart said it is expecting 210 million visits to its app in November and December, up from 18 million in 2013.
“Our customers are looking for great deals no matter how they shop with us—whether in store, online or on their mobile device,” said Fernando Madeira, president and CEO of Walmart.com. “We’re building digital capabilities so it’s faster and easier for them to find the right items at the right prices, and get them delivered quickly to their door or to a store.”
Walmart also said it is anticipating 140 million customers each week to its stores, and Judith McKenna, COO of Walmart U.S., said the stores have made progress in improving the shopping experience. “We’re delivering the prices customers expect, but we’ve taken it up a notch,” McKenna said. “Our Supercenters, Neighborhood Markets and Walmart.com will be a powerful combination for customers this holiday season—trust me.”