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GMCR Changes Name to Keurig Green Mountain

Keurig Green Mountain

WATERBURY, Vt.-Recognizing the importance of the Keurig brand to its business, Green Mountain Coffee Roasters (GMCR) has changed its corporate name to Keurig Green Mountain. The company’s shareholders approved the new name at last week’s annual shareholders meeting. Brian Kelley, president and CEO, said, “Our new name better reflects who we are as a companyMore »