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Muji to Open NYC Flagship

The store, to be located on Fifth Avenue across from the New York Public Library, will be the brand’s largest in the U.S.
Posted on September 8, 2015 by Allison Zisko

MujilogoNEW YORK-Japanese lifestyle brand Muji will open its fifth New York City location this fall. It will be the brand’s largest location in the United States, becoming the country’s new Muji flagship store, the company said, bringing the total number of Muji stores in the United States to 11.

Muji’s main product lines include kitchenware, tableware, furniture, interior and storage accessories, stationery, skincare, apparel, and bags and suitcases. With approximately 3,250 square feet of retail space on the ground floor and 8,400 square feet below ground, the new store, to be located at 475 Fifth Avenue, across from the New York Public Library’s Schwartzman Building, will include special sections dedicated to embroidery, where customers can choose from more than 100 embroidered designs to add to textiles and clothing; an Aroma Labo where customers can create their perfect scent from a selection of 48 types of oils which Muji staff blends on-site; exclusive products like the new natural material knitwear; as well as a selection of books related to Muji’s design ethos, and a food market with items sourced from throughout New York.

“New York City has long been one of the most important markets for Muji so we feel it’s important to have a strong retail presence here,” said Asako Shimazaki, President of Muji USA Limited. “Since Muji’s founding in 1980, we have continued to evolve the product collection and the ways in which our customers experience our stores. With the Fifth Avenue flagship, we are excited to further enhance how customers can understand and interact with the Muji design ethos.”

Before the opening, Muji will hold a special talk with designer Naoto Fukasawa at The Times Center in The New York Times Building here on Oct. 15.

The Muji name derives from the company’s original name in Japanese: Mujirushi Ryohin, meaning “No Brand, Quality Goods.” Muji started in Japan in 1980 and now has nearly 400 stores in Japan plus more than 300 outside Japan.