Safavieh Promotes Esther Cho
PORT WASHINGTON, N.Y.-Safavieh has promoted Esther Cho to account manager, with responsibility for sales to online retail customers.
In this newly created position Cho will sell an integrated program of cross-category products merchandising Safavieh as a total home source. Prior to assuming her new responsibilities, Cho was project manager for product development in the furniture and home accessories categories. She joined Safavieh in 2011 as a wholesale coordinator for Fortune 500 retailers and membership-based online retailers.
"With each challenging new opportunity at our company, Esther has helped Safavieh surpass the goals for her position, and she is already exceeding sales projections with each of her customers," said Jonathan Yaraghi, general manager, to whom she reports.