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Victorinox to Take Stake in Epicurean

Companies will adopt best practices from each other but teams and office remain the same
Posted on August 26, 2015 by Allison Zisko

       MONROE, Conn.-Victorinox Swiss Army said it plans to purchase an investment stake in Epicurean Cutting Surfaces. Terms of the deal, which is expected to occur Sept. 1, were not disclosed.

Both teams and offices will remain intact, Victorinox said. The deal will combine Victorinox’s strengths in commercial cutlery and international markets with Epicurean’s strong domestic retail business, and the two companies will adopt best practices in those arenas from each other, Victorinox said. In addition, co-branded projects and products are in the works.

“Our complementary product assortments made this partnership a natural fit, however, product synergies alone don’t make for a successful business relationship,” said René Stutz, president and CEO of Victorinox Swiss Army North America. “Over the years, a mutual respect has developed between our two brands, and understandably so. We at VSAI have long admired Epicurean’s nimble innovation and fresh perspective, which is infused in everything they do. Likewise, our experience and 130-year history of growing a world-renown brand is appealing to Epicurean. But irrespective of the age of our brands, we share a commitment to quality—we do it right, or we don’t do it at all. That makes Epicurean exactly the kind of brand we want to work with.”

“Having the opportunity to team up with a brand that’s been doing things that way with great success for more than a century only furthers our efforts. And now that our two companies are officially partners we couldn’t be happier,” said Dave Benson, Greg Benson and Tony Ciardelli, who co-founded Epicurean in 2003.