Crystorama Enlarges Dallas Showroom
DALLAS-Crystorama Lighting has expanded its Dallas showroom by nearly 1,500 square feet for the Dallas Total Home & Gift Market being held Jan. 14-20.
The showroom, now totaling more than 4,300 square feet, is located in Space 3503 of the Dallas Trade Mart. The company said the additional space will enable it to showcase a large assortment of lighting designs being introduced this market as well as a broader range of best-selling merchandise. As part of the expansion, Crystorama also is doubling the size of its "Libby Zone," a focused presentation of transitional lighting products created in partnership with designer, author and TV personality Libby Langdon.
"We are remerchandising the space so that the entire showroom flows seamlessly from one display area to the next," said Brad Kleinberg, president. "A number of our retailers rely on us for ideas for their own showrooms, so we always work hard to keep our presentations fresh and on trend."
Crystorama will host a reception for customers in its showroom during market from 4-6 p.m. on Jan. 14, featuring cocktails, hors d'oeuvres and the company's signature chocolate fountain. The ribbon cutting for the new space will happen at 4:30 p.m., followed by the presentation of Crystorama's annual Rep of the Year award at 5 p.m. Guests also will have a chance to meet designer Langdon as part of the event.