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Cost Plus World Market Debuts in New York

The Bed Bath & Beyond-owned retailer focuses on urban style for its first small-format location
Posted on August 19, 2015 by Andrea Lillo

Cost Plus World MarketFrom top: Cost Plus World Market’s new location; A range of decorative pillows is offered; Table lamps have base and shade options; One-of-a-kind rugs are exclusive to this location
NEW YORK-Cost Plus World Market previewed its first New York location—as well as its first small-format store—last night in Chelsea, which included an appearance by celebrity Kelly Osborne. Tucked within the Bed Bath & Beyond location here at 620 Sixth Avenue (Bed Bath & Beyond purchased Cost Plus in 2012) the new store will offer an edited assortment of merchandise for urban living. It officially opens tomorrow.

With more than 260 locations nationwide, Cost Plus World Market is known for its range of home goods, as well as jewelry, and global food and wines. In this new location, however, “it’s all about furnishings,” Fred Rancour, senior vice president of store operations, told HFN, with an edited assortment including furniture, tabletop and such textiles as pillows, window treatments and rugs. The format is aimed at “appealing to the urban customer. This is a pedestrian area. We built the store to appeal to that group,” he said.

While Cost Plus World Market stores are generally 16,000 to 20,000 square feet, the New York location is 5,000 square feet. Cost Plus’ line is ideal for urban living, Rancour said, since its scale is built for small-space living. Also targeting the urban customer is the home delivery program; Cost Plus will deliver anywhere in Manhattan ($9.95 for a small, two-bag delivery within two days up to $25 for same-day rush delivery).

The store itself has an urban feel, with wood and metal accents throughout, and several customizable programs for categories such as bedroom furniture, seating, desks and lighting. Rugs are found at the back of the store and include a 5-by-8 tufted PET rug ($299.99), a 6-by-9 tufted viscose rug ($449.99) and reversible, cotton-like PET printed accent rugs ($19.99 each). Dinnerware is peppered throughout (one black matte and gloss white group included a $7.99 salad plate and a $19.99 serving plate). Both table lamps and lighting fixtures are found on two freestanding displays and included a quatrefoil gold pendant ($99.99) and a large wood bead chandelier ($269.99). Other items included the Harlen wingback chair ($279.99), full/queen duvet covers in four patterns ($69.99 each), waffle throws ($29.99) and the Paige dining chair ($199), as well as a range of candles, wall decor and mirrors.

While most items in the store are available at other locations, this location does have one exclusive category: one-of-a-kind rugs. Authenticated to be 50 to 70 years old, the initial group of 10 handmade rugs in the store (as well as an additional 20 online) was “one piece that was missing” from the retailer’s rug selection, Terri Daniels, divisional merchandise manager, textiles, told HFN, and more are on the way. “It’s also a business that speaks to Cost Plus, as these are found items and global looks.” Momeni is the vendor for this program.