CEO McCurdy talks about the revamped NY Now and more By David Gill The debut of NY Now, the reformatted New York International Gift Fair, in August was a watershed moment in the history of GLM, the show’s owner and manager. NY Now was the fruit of a three-and-one-half-year effort by GLM designed to rebrand … More »
WHITE PLAINS, N.Y.–GLM plans to introduce a new branding platform called Signature Mix Marketplace at its New York City events next spring. The Signature Mix umbrella will include the National Stationery Show, Creative & Lifestyle Arts, and the premiere of Gift>it – Distinctive Gifts. Gift>It will feature products from among popular leading brands and emerging, … More »
NY Now, the reformatted New York International Gift Fair, debuted last month.
WHITE PLAINS, N.Y.-Trade show owner and manager GLM has introduced an enhanced corporate branding and positioning initiative involving a new corporate website, a new logo and the tagline “Global Lifestyle Markets.” A GLM statement said the effort reflects “the evolution and expansion of its services, which extend beyond trade shows to include consumer events and … More »