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Campbell Upped to QVC EVP

Mary CampbellMary Campbell

WEST CHESTER, Pa.-QVC has promoted Mary Campbell to executive vice president of U.S. commerce platforms.

Campbell, who was previously senior vice president of commerce platforms, is now in charge of guiding the strategic direction of the company's TV, web, mobile, tablet and social media while translating the QVC brand across all. She reports directly to Mike George, QVC's president and CEO.

Campbell joined QVC in 1991 and has held executive roles in the company's merchandising and planning functions along with its commerce platforms.