MMPI Celebrating California Style
LOS ANGELES-The recently completed California Gift Show celebrated its unique California position in style, reporting a significant increase in traffic over last year's show and an overall strong performance, according to show owner and organizer MMPI.
"We are extremely pleased with the performance of this July Market," said Jeff Sampson, vice president marketing L.A. Mart/CGS/L.A. Mart Design Center. "Placing greater import on California as our brand position differentiated the overall show experience, emphasizing the significance of this region to the gift industry and beyond. Redefining CGS as a celebration of California style and innovation supports our permanent showrooms and temporary exhibitors as they continue to present innovative concepts in the most sought-after categories with the modern retailer in-mind."
The show, which took place July 19-25 at the L.A. Mart and the Los Angeles Convention Center, had a 24 percent increase in traffic over July 2010, MMPI said, and included international buyers from all parts of the globe.
"This vigorous uptick in traffic and vitality of buyer, in light of continued economic challenges, further demonstrate the value of California Gift Show as a market of strategic importance to the buying trade," said Mark Furlet, vice president of Gift & Home, MMPI. "As consumers become ever-more informed and discriminating in their purchasing habits, retailers are sourcing unique products with greater intelligence. CGS is their entree to manufacturers known worldwide and to the innovations for which California is renowned."