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RH Modern Gallery Opens in Calif.

It’s the first freestanding location of RH’s RH Modern brand
Posted on November 12, 2015 by Andrea Lillo

RHModernBeverlyRH Modern in California
CORTE MADERA, Calif.-RH has opened the first free-standing RH Modern Gallery, in the West Hollywood Design District, bringing its new curated RH Modern collection of indoor and outdoor modern furnishings, lighting and decor to the West Coast.

The 21,000-square foot indoor/outdoor space was completely reimagined as a contemporary structure, the company said, and includes an RH Contemporary Art Gallery and a RH Design Atelier, a dedicated studio where guests can work with the RH design team or their interior designers and architects and which also features a Ben Soleimani Rug Showroom. The RH Modern brand also has its own 540-page Source Book, a dedicated website (RHModern.com) and a national ad campaign designed by world-renowned art director Fabien Baron.

“Los Angeles is arguably the creative capital of the world, and has become the epicenter for art, architecture, fashion, film and music,” said Gary Friedman, RH chairman and CEO. “In many ways RH Modern reflects the spirit of this great city, as does the work of the many talented artists, architects, art directors, designers and manufacturers who collaborated to bring this new brand to life.”

The location has a dramatic exterior of white, polished European plaster and 21-foot-tall glass steel windows that fill the building with fresh air and natural light. Visitors enter the gallery and step into a sculpture garden, through which they will come across an 18-by-16-foot wall of cascading water, inspired by New York City’s Paley Park fountain. Also on display in the courtyard is a dramatic print of a photo of RH Chairman and CEO Gary Friedman walking through Random International’s world-famous Rain Room, which is on display at LACMA, courtesy of RH, through March 6, 2016.

The retailer debuted the RH Modern brand last month as a department in RH’s new locations in Chicago, Denver and, later this month, Tampa.