Surya Signs Licensing Agreement with Bobby Berk Home
NEW YORK-Surya has partnered with Bobby Berk Home, the trend-setting home furnishings and decor brand, for a licensing agreement to create rugs and accessories. To debut in summer 2014, the three collections will feature Bobby Berk Home's signature mix of bold colors and modern design. The initial launch will include area rugs, with additional categories to follow later.
Bobby Berk's energetic and inspired designs are a natural complement to Surya's existing product portfolio," said Satya Tiwari, president, Surya. "His hip, minimalistic approach to modern design and clean aesthetic brings a stylish and youthful feel that speaks to comfort and luxury while offering urban appeal. We look forward to working with Bobby to bring his fresh and fashion-forward designs to our customers."
Bobby Berk added, "No one has the breadth that Surya has in terms of product, design, merchandising and marketing. They're the best in the business and I'm thrilled to work with them."
Founded in 2006, Bobby Berk Home is an online shop as well as has brick-and-mortar locations in hip neighborhoods like New York's SoHo, Midtown Miami and Los Angeles' Helms Bakery design district.