Baum Signs Deal with Betsey Johnson for Tabletop
NEW YORK-Baum has signed a license agreement with designer Betsy Johnson for a collection of giftware and home decor that will debut during the New York Tabletop Show next month.
Two major groupings—Pretty in Florals and Hi Shine—reflect Johnson’s trademark spunkiness. Pretty in Florals is all about hearts and flowers and Johnson’s iconic lipstick smooch, in pink, teal and black with a little leopard thrown in. Hi Shine emphasizes black and white and metallic gold, with hearts and skulls and Johnson’s “XO Betsy” signature.
“I think this will help us sell retail customers we haven’t sold in years,” said Laura Siegel, vice president of sales for Baum. “We want to help our retail partners bring some fun to their departments.”