Bassett Teams with HGTV
BASSETT, Va.-Bassett Furniture and HGTV will create an HGTV Home-branded line of custom upholstery and accent furniture available in Bassett Home Furnishings stores in 2012.
Also next year, separate HGTV Home furniture collections will be made available to the Top 100 and major independent furniture retailers across North America and select international markets. These exclusive furniture collections will be displayed in new showrooms at the IHFC in High Point beginning in April 2012 and at the World Market Center in Las Vegas in July 2012.
"This strategic alliance brings together Bassett's knowledge of the furniture industry through more than a hundred years of building hand-crafted furniture with the popularity and credibility of the HGTV brand," said Robert H. Spilman Jr., president and CEO of Bassett Furniture Industries. "These products will inspire homeowners and offer consumers exclusive designs and quality without compromise."