Tag Archives: Baby Boomers

Tervis: Old Guys Rule

Tervis Old Guys Rule

NORTH VENICE, Fla.–Tervis is demonstrating that age is only a number with the addition of the Old Guys Rule license to its product lineup. Founded in 2003, Old Guys Rule celebrates a life well lived with its products and apparel. Old Guys Rule “has spread like wildfire” among Baby Boomers, according to Tervis. “Old GuysMore »

AIMsights Picks Top 10 in Housewares

AIMsights Group

CHICAGO-The AIMsights Group, a market research company, has identified 10 housewares products shown at the recent International Home + Housewares Show that it thinks will appeal to both Millennials and Baby Boomers. The products, said AIMsights, reflect what it calls “ping pong branding,” or the sharing of brand preferences and product recommendations, back-and-forth, from oneMore »

Love American (Consumer) Style

Duke_Ratliff

Divorce rates, along with consumer debt, are on the rise in the United States—thank goodness. While divorce and consumer debt are troubling from a social and moral view, they serve as indicators of a positive outlook for the home business. After plunging to a 40-year low at the end of the recession in 2009, divorceMore »

Housewares Veterans Launch Market Research Firm

Robin Albing

FLEMINGTON, N.J.–Market research firms Albing International Marketing and Marsha Everton LLC have partnered to create The AIMsights Group. AIMsights is a marketing consulting firm dedicated to helping companies market and sell to Millennials and Baby Boomers. Through research, analysis, strategic planning services and business tools, AIMsights helps companies identify and profitably market to these twoMore »