Jaccard Partners With Chef Icon Mr. Food
ORCHARD PARK, N.Y.-Jaccard Corporation is partnering with Art Ginsburg and his Mr. Food brand on a range of new kitchen products, including the Mr. Food Butcher's Magician, a 45-blade meat tenderizer that will debut at the International Home + Housewares Show in Chicago next week.
The Mr. Food brand is the "originator of quick & easy cooking," based on the philosophy of Ginsburg, its founder. The company offers practical solutions to everyday mealtime dilemmas through its nationally syndicated television news broadcast division as well as publishing venues.
Jaccard Corporation President Eric Wangler said, "The opportunity to combine Jaccard's innovation with the power of the Mr. Food brand within the consumer houseware[s] market will be a compelling combination for the home cooking enthusiast."
Howard Rosenthal, chief operating officer of the Mr. Food brand, added, "We are very careful when it comes to choosing business partners. It is nice to know that they (The Jaccard Corporation) have the same values and high standards that we demand. We feel that by leveraging each other's strengths, we have a very competitive advantage in the marketplace."