Zwilling J.A. Henckels to Open Forty One Madison Showroom
Posted on March 30, 2010 by
HAWTHORNE, N.Y.-Zwilling J.A. Henckels will unveil a permanent showroom at Forty One Madison during the spring New York Tabletop Show, scheduled for April 13-16.
The Zwilling J.A. Henckels showroom at Forty One Madison will be the first exclusive and permanent showcase of its premium product offerings. The company will utilize the showroom to highlight its extensive flatware collection, Staub cast-iron cookware, designer cookware, and premium cutlery collections.
The company will show its new flatware patterns, including children's flatware, all made with high quality 18/10 stainless steel. The showroom will also feature Staub cast-iron cookware.
"We are proud to be expanding on the foundation and success of our signature cutlery range," said Guido Weishaupt, chief executive officer, Zwilling J.A. Henckels. "Our showroom at Forty One Madison will be the perfect forum for Zwilling J.A. Henckels. We will showcase a wide selection of premium tabletop and gift items, consistent with the brands' reputation for excellence."
Also presented in the showroom will be luxury gift items selected from the various Zwilling J.A. Henckels brands. For example, the Twin 1731 knife series, created by renowned architect and designer Matteo Thun. The company will also show the specialty line of Demeyere stainless steel cookware designed by renowned architect John Pawson. The line is known for superior seven-layer technology and distinctive minimalist design.
"Adding this great, internationally recognized company to our prestigious tenant roster enhances the shopping experience for all that come to Forty One Madison--the leading retailers, hospitality buyers and interior designers," said Laurie Burns, senior vice president, director, Forty One Madison. "It is now possible to experience the many brands Zwilling J.A. Henckels represents, all under one roof, on our newly renovated, fresh and modern 15th floor."
The showroom will be open year round and will be accessible by appointment for meetings, demonstrations and classes.