NEW YORK–Welcome Home Brands, a new company offering gifts, home decor, tabletop, accessories, kitchenware and bakeware, will preview its lines at the New York Tabletop Show Oct. 12-15, 2010.
Welcome Home Brands was founded by Sam Sheppard, a former executive at tabletop company Saparna Inc. and, prior to that, an executive at TJX; and Richard Aslanian, a former managing director at Goldman Sachs, where he invested in consumer companies globally. Welcome Home targets consumers who are focused on the home as an “emotional touchstone and a place to entertain.”
The initial product launch includes a paper bakeware line that has been distributed in Japan and other parts of Asia for more than 30 years. Additionally, Welcome Home Brands is introducing ceramic, glass and metal giftware.
The lines will debut in the Welcome Home Brands Showroom on the 6th floor of permanent showroom building Forty One Madison.