Wayfair.com Launches Gift Registry

       

       

BOSTON–Online retailer Wayfair.com has launched a wedding and baby gift registry that encompasses all aspects of home and draws from a resources of roughly five million products. 

“Registries traditionally have focused on kitchen, bedroom and bath, often offering a limited selection of products in one style or design aesthetic,” said Kristine Kennedy, editorial director, Wayfair. “Today’s couples are looking for home items that fit their specific lifestyles and interests. Our new registry makes it easy for people to find exactly what they want for their next stage of life—whatever that may be.”

In addition to offering design and home décor products, Wayfair’s registry service uniquely offers products from the home improvement, outdoor recreation, garage, patio and fitness categories. “If you need an air conditioner, ask for it. There’s nothing wrong with being practical, and people appreciate spending money on gifts they know will be useful. You don’t have to register for a vase these days, though we do sell 1,800 of those if you want one,” Kennedy said.

To help guide registrants through the process, wayfair.com enlisted the expertise of its Wayfair Homemakers, a panel of design experts featured on the company’s blog, My Way Home, to create a comprehensive guide of top product picks.