Villeroy Enters Incentive Channel

Fine Flavour tumbler

Fine Flavour tumbler

MONROE TOWNSHIP, N.J.–Villeroy & Boch has formed an exclusive partnership with Rymax Marketing Services, a large manufacturer’s representative in the premium and incentive industry. The new agreement grants Rymax the exclusive distribution rights of Villeroy & Boch’s tabletop lines through the incentive and premium products channel.

“As a leader in the luxury tableware market, Villeroy & Boch is pleased to partner with Rymax as our exclusive representative,” said Bernard Reuter, president of Villeroy & Boch tableware division. “The company’s excellent reputation and commitment to providing choice products and solutions, combined with our timeless product lines, will ensure a successful launch into this industry.”

In October, Rymax will showcase several Villeroy & Boch pieces at the upcoming Motivation Show in Chicago, including New Wave Caffé and Fine Flavour bourbon tumblers and whisky carafes.

“Villeroy & Boch’s elegant designs and excellent craftsmanship will ensure its products become very popular within our redemption programs . . . the collections make an excellent addition to our premium product selection,” said Paula Ambrozic, director of Compliance at Rymax.