Vietri to Christen its New Belk Boutique

The new boutique

The new boutique

CHARLOTTE, N.C.–Tabletop company Vietri will cut the ribbon tomorrow on its second Belk boutique, on the first floor of the retailer’s SouthPark Mall store here.

The 10 a.m. ribbon-cutting ceremony will be attended by one of Vietri’s founders, Frances Gravely, along with other Vietri and Belk corporate representatives. The boutique will showcase the largest selection of Vietri in the area, Vietri said, including tabletop collections, garden, home, and wall decor.

“We began our partnership with Belk over a decade ago,” said Susan Gravely, Vietri co-founder and CEO. “As Vietri is based in Hillsborough, N.C., we are pleased to have such a longstanding relationship with another North Carolina-based company, and such a reputable one at that. Our first Vietri boutique at Belk opened at the Crabtree Valley Belk in Raleigh last year to rave reviews, and it continues to be a huge success. We are really excited to grow this concept right in Belk’s hometown of Charlotte. By the end of 2013, we will have three Vietri boutiques in the top Belk locations in the country. Belk is still one of the very best in our industry after 125 years in business, and we are proud to call them our partner.”