TTU Launches Bella Collection

The Bella toast collection

The Bella toast collection

TTU is rolling out an extensive, wide-ranging serveware collection this spring that reflects its new partnership with small electrics maker Sensio.

The full, vintage-inspired Bella assortment, which was first unveiled at the International Home + Housewares Show last month, includes non-electric prep items, cookware, bakeware, storage and serveware.

The Bella collection offers dozens of colorful, playful and practical items that naturally complement the small electrics that Sensio manufactures. For example, a range of ceramic popcorn buckets can be paired with a Sensio popcorn maker, and a funky white porcelain and orange silicone toast rack (an update of the century-old original) makes sense with a Sensio toaster.

One of the biggest hits at the Housewares Show, according to TTU, were its Bella cake pop products. Cake pops are mini cakes baked into ball shapes, speared on a lollipop stick and covered in frosting and sprinkles, mini marshmallows, nuts and other goodies. Bella offers everything related to cake pops, from the cake mix and the cake pop and donut hole makers to a lineup of porcelain prepware, serveware and entertainment-oriented pieces. The white porcelain Bella Cake Pop Arch has holes for displaying cake pops standing up. The white porcelain Bella Cake Pop Cone has a chrome-plated holder for another display option. There is also a cake pop decorating set and a special mug that is equipped to hold a cake pop in its handle.

The young, fresh detailing of Bella products is meant to appeal to the millennial consumer, and there will be a big social media initiative behind the brand, according to Rami Izadyar, TTU brand manager.

Another TTU launch this spring is its Kathy Davis tabletop collection. The American Greetings artist has created a joyful, feminine assortment of both decaled and handpainted dinnerware, featuring a mix of pattern on pattern looks.—Allison Zisko