Top Brands Opening Showrooms At Forty One Madison
NEW YORK-Meyer Corporation is one of several companies preparing to open showrooms at Forty One Madison in time for the New York tabletop market, Oct. 25 -28.
"Forty One Madison is the world's best address for the tabletop industry and we're delighted to be here," said Suzanne Murphy, vice president of marketing at Meyer Corporation U.S., in announcing the opening of the company's first New York showroom. Meyer is in a newly renovated 3,000-square-foot space on the 17th floor where it's putting the spotlight on its Paula Deen and Rachael Ray dinnerware collections it introduced earlier this year, along with its holiday 2012 patterns.
The strong base of international companies at Forty One Madison is growing as well, according to Forty One Madison. Furstenberg, the German-based porcelain dinnerware manufacturer, is opening a showroom on the 9th floor, where its series by Sieger Design will be on display.
Julia Knight is now in a 1,200-square-foot location on the 6th floor. On the 9th floor, Julia Watts LLC is expanding into its own new space, doubling the area of where it previously showed. Watts imports and distributes such Euro-style brands as Hering-Berlin, Poc a Poc, Jacqueline Cambata Design and Odiot. In moving to its new location, it's also adding two collections: Alain Saint Joanis and Alice Goldsmith Ceramics.
The Zrike Company is opening a showroom on the 18th floor. "Our buyers are practically encamped at Forty One throughout the tabletop market, and this is where we want and need to be," said David Zrike, president. "And, if this is the heart and soul of the industry, then this is where every manufacturer and importer in the business should be."
"Our tenant roster continues to grow and evolve along with this great industry," said Laurie Burns, Forty One Madison's senior vice president and director. "We're witnessing that luxury brands worldwide are still fonts of innovation and inspiration, yet there's a movement toward casualization of tabletop in both that's impacting both luxury and affordable categories. And it's a change that parallels the incorporation of cooking and food preparation into the way consumers now entertain at home and in their lifestyles. Kitchens are open and there's as much theatricality and drama in creating a meal as there is in serving it."
Artland, a long-time Forty One Madison tenant, has renewed its lease and will remain on the 22nd floor. Denby, which has made Forty One Madison its home base for more than 20 years, renewed its 16th floor showroom. "Denby is proud to be a part of the Forty One Madison family for so many years. We know this is the place to be in order to get in front of industry decision makers," said Lynne Okulski, president and CEO, who noted that the company will be launching into new areas of business at the fall tabletop market.
Pickard, on the 9th floor, is returning with its own made-in-America collections, while on the 19th floor, Q-Squared is relocating to a showroom space that is 30 percent larger than what it originally occupied, allowing it to include offices and remain open daily.