Tervis Promotes Kaplan to President, Chief Brand Officer

Richard Kaplan

Richard Kaplan

VENICE, Fla.-Insulated drinkware company Tervis has promoted Richard Kaplan to president, chief brand officer.

Board member Patrick Redmond was also recently named president and CEO.

Kaplan previously served as chief sales and marketing officer, and led the sales force, the direct-to-consumer channel (Tervis-owned stores and tervis.com), licensing and the marketing and product development teams. In his new position, he’ll continue to lead those areas while also playing a more substantial role in driving Tervis’ strategic direction, the company said.

“With Rich at the helm, you can expect to see many more innovative products coming from Tervis,” said Tervis Owner Norbert Donelly. “He has a keen eye for which products and accessories complement the Tervis brand and appeal to our loyal base of consumers.”

Kaplan said, “The Tervis ownership . . .  encourage[s] employees to be creative and think outside the box at every level of the company. I thrive in this environment and am honored to help lead the company toward a new era of strategic growth.”

Redmond has served on the Tervis board of directors since 2010 and was recently appointed as the company’s new president and CEO. For the past 17 years, Redmond held business development and financial leadership positions at Jabil Circuit, a 17 billion dollar contract manufacturing and design services company based in St. Petersburg, Fla.