NEW YORK-Sears Holdings has reached an agreement with Sandra Lee, the television star and author, for an exclusive collection of home products to be offered in Sears and Kmart stores under the brand Sandra by Sandra Lee.
The initial collection, which will reach the stores in spring 2012, will consist of cookware, utensils, gadgets, bakeware, small appliances and tabletop products. Pricing details were not available, but Lee said in a Sears Holdings statement that the collection “will be affordable and accessible to everyone, while still maintaining the fun flair and simple sophistication my brand is known for.”
Lee is the host of two Food Network shows: “Semi-Homemade Cooking with Sandra Lee” and “Sandra’s Money Saving Meals.” She also hosts “Sandra Lee Celebrates,” a series of prime-time specials on HGTV. She is also the editor-in-chief of Sandra Lee Semi-Homemade magazine.
Sears Holdings and Sandra Lee entered into the agreement in association with Iconix Brand Group.