COMMERCE, Calif.–Pop artist legend Andy Warhol was born this week 84 years ago, and every August art lovers throw “pop parties” in his honor.
Gibson Overseas joins the party with an Heirloom label mug assortment that explores the classic imagery Warhol refined into his iconic Campbell’s Soup Can paintings.
“One goal with our Campbell’s license is to offer imagery from the brand’s history that Warhol and others grew up appreciating,” said Gene Adler, marketing director. “That appreciation led him to include Campbell’s Soup in his ground-breaking gallery show of 1964, The American Supermarket. What the artist understood is still true: consumers have an emotional connection to brands like Campbell’s. Whether on a can or a canvas, a bowl or a mug, the artwork continues to resonate with shoppers who love it for its timeless appeal.”
Gibson is targeting supermarkets for the Heirloom program’s four assorted 11-ounce mugs and the Traditions 22-ounce soup mug.