PMI Obtains Dora the Explorer License

Dora The Explorer HelloCARTHAGE, Mo.–Precious Moments, Inc. (PMI) has signed a license agreement with Nickelodeon, through its parent company, Viacom International, Inc., to create a Dora The Explorer giftware collection that will be introduced during winter gift shows.

The license with Nickelodeon includes porcelain and ceramic figurines, musicals, waterballs, and ornaments, among other items.

PMI owns and markets the Precious Moments Collection, based on the art of Sam Butcher. The family-owned company is also licensor for Precious Moments art, which currently appears on thousands of products marketed through more than 75 licensees worldwide. Dora The Explorer is the latest brand to join the PMI family. Other licensees include Disney, Hello Kitty, Ne’Qwa Art, and Pipka Old World Creations.

“We are proud to bring Dora The Explorer into the PMI fold and excited at the potential it represents,” said PMI President Don Butcher. “We are particularly enthusiastic about the first bilingual product we have ever offered.  Beginning with our first release, Dora will be teaching Spanish, a feat she does throughout her television adventures. There will also be co-branding with PMI subjects, as well.  We look forward to the many opportunities this new license presents.”